UX Case Study
Designteract
Brand & Product Design
Interaction Design
UX Strategy
IMPACT
Redesigned a networking platform for designers, enabling prompt-based creation, portfolio sharing, and job discovery.
01
Prompt Creation
02
Portfolio Upload
03
Job Discovery
04
Smart Flows
Where Designers
Connect & Create.
TIMELINE
3 Months
ROLE
UX Researcher & UI Designer
TOOLS
Figma
Notion
Miro
Prototyping
Gforms
SUMMARY
Designteract is a comprehensive networking platform for designers that merges creativity, collaboration, and career growth in a single ecosystem. The platform allows users to generate design prompts to practice and explore new design challenges, create and upload their work to build a structured, visible portfolio, and connect with other designers for feedback, collaboration, and inspiration.
Beyond skill-building, Designteract supports career development by providing access to relevant job opportunities that users can explore and apply to directly through the platform.
By combining prompt-driven design, portfolio visibility, community engagement, and career integration, Designteract empowers designers to grow professionally while actively contributing to a vibrant creative network.
WHY DESIGNTERACT?
To create a dedicated platform for designers where they can consistently practice, share work, and find relevant career opportunities—addressing the lack of a cohesive space for creative growth, networking, and professional visibility.
BRAND IDENTITY
Designteract's brand identity is centered around simplicity, accessibility, and user engagement. The visual language employs a clean, modern aesthetic with a cohesive color palette and typography that resonates with the target audience. The logo and iconography are designed to be intuitive and memorable, reinforcing the app's purpose and enhancing user trust.
USER RESEARCH
Research was conducted to grasp user needs and preferences, alongside competitive analysis to improve platform efficiency.
Similar Apps - LinkedIn, Dribbble & Behance
In what category did you find yourself when using platforms like Behance, Dribbble or LinkedIn?
60%
20%
20%
Networking and showcasing design projects
Profile Building
Other purposes
How often do you use these apps?
Weekly
Monthly
Daily
40%
25%
35%
The most frustrated feature of these apps
35%
50%
15%
Payment plans
Job Assistance
Potential Scams & Interface Customization
DESIGN STRATEGY
After conducting surveys and interviews with users, we identified the key essential features that would address their needs for practice, portfolio building, networking, and career growth.
The user journey was structured to ensure a seamless experience from exploration to action:
DESIGN SYSTEM
Color Palette: In selecting the color palette, the aim was to achieve a professional yet harmonious appearance, aligning with the platform's purpose of fostering both casual and professional connections among designers while allowing their creativity to flourish.
COLOR THEME
Primary color
Blue dianne - 1D4D49
Secondary color
Alpine - AF913F
Complimentary color
Mercury - DEE9E1
Typography: With Designteract being a professional platform tailored for designers, I opted for the Poppins typeface - a modern sans-serif font renowned for its professionalism and excellent readability.
Heading 1
Font size - 32px
Line height - 100%
Heading 1
Heading 2
Font size - 24px
Line height - 100%
Heading 2
Heading 3
Font size - 16px
Line height - 100%
Heading 3
Base
Font size - 12px
Line height - 100%
Light
Regular
Medium
SemiBold
Italics
Underline
Base 2
Font size - 10px
Line height - 100%
Light
Regular
Medium
SemiBold
Italics
Underline
DESIGN SOLUTION
The final design of Designteract delivers a cohesive, user-centered platform that guides designers through a complete creative and professional journey. From AI-generated prompts to portfolio uploads, reflections, and skill tracking, every feature is intuitive and engaging.
